PlayStation Vue
Robot Chicken Yourself
PlayStation Vue was an American streaming television service that was owned by the Sony Interactive Entertainment. We were tasked to design a PlayStation Vue booth in partnership with Adult Swim for PSX (PlayStation Experience: an annual event for the video game industry ). To celebrate the huge amounts of Adult Swim you can watch on PlayStation Vue, we designed our booth as a giant television with Robot Chicken’s titular…robot chicken…front and center.
Art Direction. Booth Design. Branding
Role: Art Director
To entertain fans waiting in line, Adult Swim showcased some of their physical toys and sets under glass (Including the only existing Robot Chicken model in the universe).
PlayStation Experience revolves around the fans, and our main aim is to create an immersive experience for them.We provided them with a unique opportunity to become a part of the show themselves. By stepping into our booth, fans were transported into the world of stop-motion animation, coming face to face with their beloved Robot Chicken characters and backgrounds. With 4-5 different setting and character combinations to choose from, fans could record their videos and see the effects come to life on a nearby screen in real-time. The result was a truly engaging and interactive experience that left a lasting impression on the attendees.
PSX fans left with :07-:10 second stop motion style video that was shareable to Facebook, Twitter, and Instagram.
