Philo TV
Social Collection
As an in-house social media expert, during my time at Philo, I took charge of creating a wide range of social assets and templates. Working closely with our social media manager, I crafted assets that perfectly suited our unique needs and goals. This close collaboration allowed us to maintain a cohesive and engaging social media presence, effectively connecting with our audience and strengthening the brand across various platforms.
Art Direction. Design. Motion. Social
Role: Art Director/Designer
Collection Ferris Wheel
In order to promote the "collection" of content within our product, I conceptualized and designed an interactive Instagram story. Through this engaging experience, users were able to hold and pause the story. This interactive approach not only captured users' attention but also provided them with a unique and enjoyable way to discover new and exciting content on our platform.
Quote Cards Template
Our quote cards and testimonials have proven to be one of the best-performing assets for our social media campaigns. To streamline the process and ensure efficiency, I designed a template that allows for easy swapping of quotes and other brand elements. The template incorporates a vast library of 240 "human icons," over 30 Philo icons, and an array of 6 different colors.
Using Figma, I created a flexible system that allows for effortless mixing and matching of these elements, empowering us to generate a diverse range of quote cards with unique looks for each one. As the demand for fresh content is constant, this system enables us to continuously update and iterate on these quote cards, keeping our social media feed engaging, dynamic, and always up-to-date.
Show Flowcharts
To actively engage with our followers and users, I created an interactive flow chart that suggests the next shows to watch, based on their interests and answers. This creative approach was presented through both carousel posts and Instagram stories. By employing this innovative method, we aimed to provide our audience with personalized show recommendations and foster a deeper connection with our platform.
Social Ads
At Philo, there is a continuous need for various one-off executions. I take charge of conceptualizing, photographing, and animating all of these projects. From inception to completion, I bring these projects to life, maintaining consistency and delivering high-quality visuals that resonate with Philo’s audience.
